Casinos and bingo clubs are very different types of venue on almost every level, yet still face a number of similar challenges, particularly around relationships with their online cousins, their integration of new technology and the lack of understanding of their core gaming products that colours potential customers’ perceptions of their offer.
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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Forecast of consumer expenditure* in casinos, 2007/08-17/18
Capital growth takes casino spending past £1 billion
Figure 2: Forecast of consumer expenditure* in bingo clubs, 2007/08-17/18
Less-frequent visiting hits bingo’s bottom line
Machine restrictions keep casinos at the tables
Figure 3: UK casino market size, by segment, 2011/12
March of the machines continues in bingo market
Figure 4: UK bingo club market size, by segment, 2011/12
Issues in the Market
How can bingo clubs begin to reverse admission declines?
What is the potential for crossover play between venues and online?
How does lack of gaming knowledge affect consumer choice?
How can casinos and other leisure venues best complement each other?
How will technology impact the casino and bingo markets of the future?
Trend Application
Trend: Experience Is All
Trend: Life Hacking
Mintel futures: Access Anything Anywhere
Market Drivers
Key points
Long odds of winning the lottery audience?
Figure 7: Participation in gambling activities, 2011 and 2013
Casinos bounce against the premises ceiling
Figure 8: Active licensed casino and bingo premises, March 2011-March 2013
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Key points
Red, black or tweet?
Bingo starts taking the tablets
The casino player’s SatNav
College for croupiers
Mecca trials new measure of advert effectiveness
Market Size and Forecast
Key points
London leads casino market growth
Figure 17: Consumer expenditure* in casinos, 2007/08-2017/18
Admissions make capital gains from first large casino
Figure 18: Casino admissions, 2007/08-2011/12
Segment Performance
Key points
Supply of slots limits machine segment potential
Figure 25: Consumer expenditure in casinos, by segment, 2009/10-2011/12
Roulette’s roll slows to a halt
Figure 26: Casino house win, by game, 2010/11-2011/12
Market Share
Key points
Gala purchase gives Grosvenor brand top ranking
Figure 29: Leading land-based casino operators, by number of venues, October 2013
Market leader not immune to cutbacks
Figure 30: Leading land-based bingo club operators, by number of venues, October 2013
Companies and Products
Key points
Rank Group
Figure 31: Rank Group financials, Grosvenor Casinos division, 2012-13
Figure 32: Rank Group financials, Mecca Bingo division, 2011-12
Figure 33: Rank Group advertising expenditure, casino and bingo brands, 2010-12
Brand Communication and Promotion
Key points
Bingo advertising slips, while casinos spending
Figure 46: UK casino and bingo club operators’ adspend, by media type, 2012
The Consumer – Incentives to Bingo Club Visiting
Key points
More bingo-goers ready to play
Figure 56: Incentives to bingo club visiting, September 2013
Most players’ eyes firmly on the prize
Figure 57: Most popular gaming-based incentives to bingo club visiting among consumers who are motivated by these, September 2013
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