MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Online Retailing Market" China 2014
China’s online retail market has achieved phenomenal growth from nothing in only a few years, and many sectors continue to pursue very rapid growth. There continues to be a strong shift away from the dominance of C2C towards B2C vendors, but many consumers also remain stakeholders in the online retail industry. Mobile online retail has also emerged suddenly, from nothing, to become almost a natural part of people’s everyday lives.
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Table of Content
Introduction
Definition
Methodology
Abbreviations
Methodology
Abbreviations
Executive Summary
The Market
Figure 1: China – Total online retail market value, 2009-19
Companies and Brands
Figure 2: China – Leading five companies’ shares of total e-commerce*, 2012 and 2013
The Consumer
Where consumers browse, and where they buy
Figure 3: Location of consumer browsing or purchasing activity in the last 12 months, March 2014
Online purchasing activity by sector
Figure 4: Sectors where consumers have bought online using either a computer or mobile device in the last 12 months, March 2014
Delivery options used
Figure 5: Delivery methods used when shopping online in the last 12 months, March 2014
Retailers used
Figure 6: Online retailers bought from in the last 12 months, March 2014
Online shopping behaviour
Figure 7: Consumer behaviour when shopping online, February 2013 and March 2014
Attitudes towards online shopping
Figure 8: Consumer attitudes towards shopping online, February 2013 and March 2014
Key Issues
The shift to mobile online shopping happening fast across all sectors
Same-day delivery demand strong across all sectors
Different behaviours between mobile and PC-based online shopping
The continuing need to build dialogue and trust
Figure 1: China – Total online retail market value, 2009-19
Companies and Brands
Figure 2: China – Leading five companies’ shares of total e-commerce*, 2012 and 2013
The Consumer
Where consumers browse, and where they buy
Figure 3: Location of consumer browsing or purchasing activity in the last 12 months, March 2014
Online purchasing activity by sector
Figure 4: Sectors where consumers have bought online using either a computer or mobile device in the last 12 months, March 2014
Delivery options used
Figure 5: Delivery methods used when shopping online in the last 12 months, March 2014
Retailers used
Figure 6: Online retailers bought from in the last 12 months, March 2014
Online shopping behaviour
Figure 7: Consumer behaviour when shopping online, February 2013 and March 2014
Attitudes towards online shopping
Figure 8: Consumer attitudes towards shopping online, February 2013 and March 2014
Key Issues
The shift to mobile online shopping happening fast across all sectors
Same-day delivery demand strong across all sectors
Different behaviours between mobile and PC-based online shopping
The continuing need to build dialogue and trust
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Issues and Insights
The shift to mobile online shopping happening fast across all sectors
The facts
The implications
Same-day delivery demand strong across all sectors
The facts
The implications
Different behaviours between mobile and PC-based online shopping
The facts
The implications
The continuing need to build dialogue and trust
The facts
The implications
The facts
The implications
Same-day delivery demand strong across all sectors
The facts
The implications
Different behaviours between mobile and PC-based online shopping
The facts
The implications
The continuing need to build dialogue and trust
The facts
The implications
Trend Applications
Prove It
Life Hacking
Guiding Choice
Life Hacking
Guiding Choice
Market Size and Forecast
Key points
Total market size and forecast
Figure 9: China – Total online retail market value, 2009-19
Online shoppers approaching half of all online users
Figure 10: China – Total internet users, online shoppers, total and per capita online and B2C online retail sales value, 2009-14
Figure 11: China – Online retailing’s significance within the total retail market, 2009-14
Mobile online shoppers approaching half of all online shoppers
Figure 12: China – Total online retail users, and total and per capita mobile online retail spending, 2011-14
Future drivers – smartphone ownership
Figure 13: Ownership of mobile phones, February 2013
Future drivers – Network access
Future drivers – Delivery logistics
Future drivers – Cost efficiency
Future drivers – The race into lower tiers
Future drivers – Is online grocery the next big growth sector?
Future drivers – Living online
Total market size and forecast
Figure 9: China – Total online retail market value, 2009-19
Online shoppers approaching half of all online users
Figure 10: China – Total internet users, online shoppers, total and per capita online and B2C online retail sales value, 2009-14
Figure 11: China – Online retailing’s significance within the total retail market, 2009-14
Mobile online shoppers approaching half of all online shoppers
Figure 12: China – Total online retail users, and total and per capita mobile online retail spending, 2011-14
Future drivers – smartphone ownership
Figure 13: Ownership of mobile phones, February 2013
Future drivers – Network access
Future drivers – Delivery logistics
Future drivers – Cost efficiency
Future drivers – The race into lower tiers
Future drivers – Is online grocery the next big growth sector?
Future drivers – Living online
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Market Segmentation
Key points
A nation of online shopkeepers
Figure 14: China – Total online retail breakdown by B2C and C2C, 2009-14
Figure 15: China – Total, B2C and C2C online retail compound annual growth rates, 2009-14
The biggest and the fastest-growing online sectors
Figure 16: China – Total e-commerce breakdown, by broad sector, 2009-14
Figure 17: China – Total e-commerce and B2C online retail significance within total retail sales, 2009-14
A nation of online shopkeepers
Figure 14: China – Total online retail breakdown by B2C and C2C, 2009-14
Figure 15: China – Total, B2C and C2C online retail compound annual growth rates, 2009-14
The biggest and the fastest-growing online sectors
Figure 16: China – Total e-commerce breakdown, by broad sector, 2009-14
Figure 17: China – Total e-commerce and B2C online retail significance within total retail sales, 2009-14
Market Share
Key points
Alibaba still dominates the total online retail market
Figure 18: China – Leading five companies’ shares of total e-commerce*, 2012 and 2013
Tmall still represents half of all B2C online retail
Figure 19: China – Leading five companies’ shares of total B2C online retail, 2012 and 2013
Struggle to win share of the specialist market
Figure 20: China – Leading 10 companies’ shares of total B2C online retail, 2012 and 2013
Alibaba still dominates the total online retail market
Figure 18: China – Leading five companies’ shares of total e-commerce*, 2012 and 2013
Tmall still represents half of all B2C online retail
Figure 19: China – Leading five companies’ shares of total B2C online retail, 2012 and 2013
Struggle to win share of the specialist market
Figure 20: China – Leading 10 companies’ shares of total B2C online retail, 2012 and 2013
Who’s Innovating?
Key points
Where is the value added?
Bringing the rest of the world to China
Jumping on the mobile bandwagon
Blurring the lines between online and offline shopping
Big event marketing
China’s love of QR codes
Where is the value added?
Bringing the rest of the world to China
Jumping on the mobile bandwagon
Blurring the lines between online and offline shopping
Big event marketing
China’s love of QR codes
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