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Price increase in the category together with an increasing demand for healthier products has had a negative impact on the sales of pasta. The subcategories with the greatest potential for growth are whole-grain and fresh pasta, given consumers’ interest for these types of products.
Table of Content
Introduction
Definitions
Market data
Sophisticated
Gourmet
Abbreviations
Executive Summary
The market
Figure 1: Brazil retail sales of pasta, 2008-18
Companies
Figure 2: Companies\' retail value shares in the pasta market, 2013
The consumer
Figure 3: Consumption of pasta/noodles, by selected frequencies, January 2014
The issues
Whole-grain pasta could meet demand for healthier products
Figure 4: Attitudes toward pasta/noodles, any agree, January 2014
Fresh pasta could be positioned as a sophisticated type of meal
Figure 5: Consumption occasions of pasta/noodles, January 2014
Men could generate higher consumption of pasta
Figure 6: Any consumption of pasta/noodles by selected types, by gender, January 2014
What we think
Trend Application
Trend: Extend my Brand
Trend: The Big Issue
Who’s Innovating?
Key points
Premium products are the highlight of new launches in recent years
Figure 7: New launches of pasta, by company in Brazil, 2013
Whole-grain pasta is still rare in the Brazilian market
Figure 8: New product launches, by top 10 claims in pasta, 2009-13
Market Size and Forecast
Key points
Retail value sales
Figure 9: Brazil retail sales of pasta, 2008-18
Figure 10: Wheat prices, 2008-13
Retails volume sales
Figure 11: Retails volume sales of pasta, 2008-18
Volume sales to foodservice
Figure 12: Retails volume sales of pasta to foodservice, 2008-18
Retails value sales forecast of pasta
Figure 13: Retail value sales forecast of pasta, 2008-18
Retail volume sales forecast of pasta
Figure 14: Retail volume sales forecast of pasta, 2008-18
Volume sales forecast to foodservice segment
Figure 15: Volume sales forecast to foodservice segment, 2008-18
Factors considered in the forecast
Market Share
Key points
Brazilian pasta market is highly fragmented
Figure 16: Companies\' retail value share in the pasta market, 2012-13
Figure 17: Companies\' retail volume share in the pasta market, 2012-13
Companies and Brands
M. Dias Branco
Barilla
Selmi
The Consumer – Frequency of Eating Pasta
Key points
Daily consumption of pasta is very small
Figure 18: Consumption of pasta/noodles, by selected frequencies, January 2014
Figure 19: Brazilians\' average food consumption, 2008-09
The Consumer – Consumption Occasions of Pasta
Key points
Pasta is still seen as a basic food alternative
Figure 20: Consumption occasions of pasta/noodles, January 2014
The Consumer – Behavior Toward Pasta
Key points
Half of consumers are not aware of how versatile pasta can be
Figure 21: Behavior toward pasta/noodles, January 2014
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