Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats. More frequent snacking occasions will also impact product offerings, as well as the retail locations in which these products are sold.
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Table of Contents
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Sales forecasted to reach $5.1 billion in 2018
Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2008-18
Frozen handheld entrees continue to lead the category
Figure 2: Total US retail sales of frozen snacks, by segment, 2011 and 2013
Increased snacking, health concerns, and demographic shifts to impact category
Nestlé, Heinz post sales declines
Figure 3: MULO sales of frozen snacks, by leading companies, 2013
Nonsupermarket channels increase in market share
Figure 4: Total US retail sales of frozen snacks, by channel, at current prices, 2011-13
Households with children, men, more likely to purchase frozen snacks
Figure 5: Household purchase of frozen snacks – Self use, by age, February 2014
Meal occasions edge out use as a snack
Figure 6: Frozen snacks usage occasions, by age, February 2014
Figure 7: Important factors when buying frozen snacks, top five, February 2014
Room for flavor, format improvements
Figure 8: Agreement with attitudes toward frozen snacks, top five, February 2014
What we think
Issues and Insights
What effect will more frequent snacking have?
Insight: Format, ingredients will become more important
How can negative health perceptions of frozen snacks be improved?
Insight: Focus on convenience and fresh ingredients
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